CIL'06: Opening Keynote: Search Engine Report, Chris Sherman, Associate Ed., SearchEngineWatch

• check out www.searchenginewatch.com
• check out www.ask.com
• AskJeeves has evolved into ask...working with Gary Price (a LIBRARIAN...WOW!)...good ready reference tools, natrual language searching, toolbars, fabbo maps and directions (walking and driving)
• google has become more of a media advertising company than a search engine...Google Mars, Google Moon, Google video
• MSN also advertising, search, virtual earth, search result clustering (src), onfolio ("bookmarks on steroids"!), streetview -- race cars etc.
• Yahoo "people mediated" search...tagging, personalization, mindset (slidebar to narrow topic)
• Google and Books "vcr" myopia factor...publishers freaking out aka movie industry and vcr's
• google print library = full text of public domain
• will be adding "Find in a Library" link to OCLC worldcat
• also concept of "giving" the books to the google brain to learn from
• The Dark Side of Personalization:
• convenience vs. confidnetiality
• over time change your search results based on past searches
• "trust, but verify"!