Selling What Can't Be Seen: Marketing Virtual Lib Services
Cecile Farnum, Ryerson, Christy, Kitchener PL and Liz Dobson, Centennial College
Cecile talking about 3 virtual services at Ryerson: AskON, an audio tour of the main floor that's downloadable (neat idea), and “discovery layer” (federated search engine – soon to be implemented)
AskON: Ryerson had a deeper history with chat ref (since 2001ish)...talking a lot about the service itself...what about marketing?!!
marketing AskON: logo on web site; inclusion in ref services; mention in univ. Publications; marketing in library space; in-class demos (nothing really revolustionary there!)
idea...(chat with LL and Jro...) should we put askON widget (or maybe logo and link) on our Database pages / My Giant Search page / Just Ask Us / other places people look for help...but then it is on the home page...hmmm
is askON prominent in new member guide / info ?...
audio tour: 8 minute tour of the main floor to orientate new students; developed a script and recorded it ina studio; edited using GarageBand (comes with a mac...like windows media player?...check it out)...interesting idea...see if any public libraries do this
audio tour marketd with the lib's suite of mobile apps...niiiice...check out their other ones!
Experimented with QR codes...linked to audio tour
also have QR codes in all their opac records...WOW!
Discover layer: Summon...University of Calgary has this...check it out
This will be a radical change...so agressive marketing plan required...to explain how this new thing works...will change the research process...planning to: mandatory staff training for everyone; workshops for lib users; booth in Library lobby; demos during orientation week; social medial push; testimonials
Christy from Kitchener (Teen services)
Go! “Get Online” presentation developed for showing to students outside the library
WOTS: barrier free advertising
GO! Get your Info Online at KPL...wanted to SHOW students on tours of the physical library how they can use databases / so added show and tell to tours...consulted with school boards...agreed that presentations to grade 8 students useful...used Cantasia to edit video...filmed selves doing tour (+ demo?) resuled in major increase in use of databases
KPL has Freegal
Go! evolved to demos of downloading ebooks, eaudio etc. Show them how to do it
focus shifting away from research databases to leisure stuff / Tumblebooks etc.
Also use Captivate software
marketing at the street level...Word on the Street festival...kpl has a booth...test driving new media (OverDrive eAudiobooks)...needed to educate peeps (public and staff)...had a laptop with earphones at the fesival...let people download books on to their portable devices on the street...barrier-free library cards (lax on i.d. On the street to encourage use of overdrive...)
email@example.com if any questions
Liz from Centennial College
AskON and Citizen Researcher (an interactive graphic novel that teaches info literacy...neat!...check it out)
marketing is necessary
good practice to read about marketing in general...and adapt ideas for library use...
how Cent. College marketed AskON: several places on web site, black board software and other college web sites; twitter and FB; tent cards and flyers (canned, from KO); not exactly revolutionary stuff here
plan to make a video about askON and to add QR codes
Markam PL has a YouTube video w line dancing staff! Check it out
This is not really what I thought it would be.
Ended with an overview of contemporary marketing trends...not exactly relevant.