Friday, November 14, 2008

What makes some customers tick (and others talk)?

Ottawa House Workshop / Lloyd Smith Solutions
Friday November 14th, 2008

The presenter Aaron Dus is a very smart, very young (under 30), very well traveled dude. He has a masters degree in Anthroplogy, and has studied ethno-stuff, and all sorts of other interesting things, like getting design ideas from nature.

He talked about interpersonal relationships / building context / discovering stories...and translating those things in to information and then in to you need to understand a community of people, learn from them, then design for them -- design something they need, but that they don't even know they need.

He emphasized that you need to be curious / always questioning...never be comfortable...obsess about order spot the next big thing.

So...sort of reinforced the feeling I have that I'm always searching for "the answer" re what the peeps want...good that I don't feel like I know, maybe, although that can be frustrating too!

Lots of food for thought.

1 comment:

Aaron said...

Hi Joanna,

I'm glad you were stimulated my by session.. If you'd ever like to talk more about trends or the new ecology of business drop me an email and I'd be happy to respond.