OLA08 Session #411: How to Jumpstart your 2.0 Strategy

Peter Rowley, Director of Information Systems, York University; Kathy Scardellato, Executive Director, Ontario Council of University Libraries.

(ppt is here)

• old school participation = radio "talk back" lines, letters to the Editor, town hall meetings...with 2.0 technology and tools we have equity of participation
• ensure there is a rationalle for your 2.0 work...GOALS:
• what do you need on your blog?...time / comments (moderated? visual?) / identity or anonymity
  
• "joy of use"...time / identity / "fun-ness"...sens of play
  
• O'Reilly (2004) cited...def'n of 2.0
• "zygotic social networking"
• articles cited
• social networks built around genetics: "GeneTree"...you pay to join, then send in a DNA sample, and get connected with others who have the same / similar DNA...gross!...also "dnaAncestry" (related to Ancestry.com)
• Peter and Kathy had a set of "clickers" from York U., which the audience got to try out...fun to use, anonymous responses to questions...immediate results...fun-factor