CIL'06: Failing to Innovate: Not an Option with Jill Hurst-Wahl, Hurst Associaties

• libraries HAVE to compete with the internet and bookstores...we NEED to innovate
• generations:
  
• 1925-1942: Silent
• 1943-1960: Boomers
• 1961-1981: GenX
• 1982-now : Millennials (GenM) (also for MEDIA)
  
• all gens have used technology from the previous gen to develop new
• GenM will outlive us
• GenM:
• always connected / hyper connected
• multi-taskers, info abundance
• we need to help them through the copyright maze in a way that works for them
• want to do things on their schedules
• we have to offer them something that's valuable to them now
• Five Types of Innovation:
• product/service (eg. podcasts)
• process/delivery method (eg. virtual reference)
• marketing/promotion (product / price)
• organizational / social (myspace, sattelite libraries, innovating with users: asking what they want to do / use)
• business model (eg. being everywhere all the time)
• innovation must be continuous
• How do we innovate? (the process...neat...I think we could use this irl)
  
• idea generation ("ideation" / brainstorming)
• concept feasibility (what could we do?)
• capability development (what can we do?)
  
• ram up (develop the idea)
• launch (make it happen)
• start again!
• test throughout, ask users
• it takes time to innovate
• everone wants to be creative...make space (in real life and online) for people to be creative...content and tools (to write, make videos etc.)
• be on the "bleeding edge" (where have I heard that before?!)
• libraries as town squares ONLINE...safe meeting places
• strategically, we need to think 20 years ahead
• www.hurstassociates.com (powerpoint will be on Jill's site)
• connect with GenM online...
• ask what they like to do
• tools they need
• spaces they like (in real life, and virtual)
• they like gaming (mimic / incorporate games)
• gaming to bring them in (YEAH TBPL!)