SC12: Opening Plenary w Tom Wujec

• clarifying the value of libraries for the future...impact of technology on industry and creativity
• innovation always starts w peeps getting together to doodle/think/create ...so DO that for Virt Coll tag line! (use playdough/markers etc. a la Stephen Abram session at MLA)
• lots of mind-boggling futuristic examples of rapid fabrication / 3D printing / synthetic biology / nanotechnology
• creativity = the skill to move from idea to realization
• immagination: new ideas
• innovation: making things happen
• imagination (new ideas / mindset)...creativity...innovation (making things happen / toolset)
• book "The Shallows" explains how the internet is shaping our brains...diluting ability to sustain attention etc.
• clarifying the value of libs in the future...the *format* of information will always change...so libs need to have a clear idea of what we do
• what is "clarity"?...if you don't create a CLEAR message to your customers, they will create one for you...(interesting...)...good msg for life in general...
• clarity: easy, simple, SHARED descriptions
• make ideas VISIBLE...bring ideas to all senses
• use notes, diagrams, visualizations to get clarity
• future of the lib...not a simple answer
• need to figure out what works for YOU community
• look up Tom's clarity tools (will post in pdf)...eg:
• unlike (competition)... we (do this)...
• be aware and limber wrt new tech, but be true to your value proposition (good advice in general!)