Peter Atkinson, St. Thomas PL (very intersting history...20 yrs in hotel IT...)
Heather Cunningham, U of T
Marian Doucette, Huron County PL (link to her ppt)
Peter is working on a Library 2.0 Toolkit...look it up!...due 2Q 2011
look up FAQ for librarians about wikipedia
it enriches your community when you help your community use the web (check!...FB coach...and ineternt classes)
libraries become bullet proof at budget time when the lib is the one that is embracing web 2.0 and sharing the knowledge...puts the lib at the centre of everything
multitude of options: web site, facebook, blogs and more
patron engagement: Youtube, Podcasts, QR codes, Flickr, Four Square, Google Places, Twitter
idea for a QR code...add them to local historic places...to deliver info from spcieal collections / Gateway where you are...enhanced reality...access to info...hmmm....find out how to create a QR code...free tools?....add to posters?...do a pilot project?...
how do you decide what to do?...DATA!...make a plan...and do it
data = facts, not opinions...getting data helps you understand what's really going on
making decisions based on data is safe...it's non-judgemental...not emotional...also makes it safe to fail – which leads to creativity / new ideas
you need to use the data you have: “Stats are like a drunk with a lamppost: used more for supoport than illimunation.” Churchill
if stats aren't working for you, move on to another set!
Heather: web coordinator at Gerstein Science Info Centre at U of T
Web site needed to serve wide group of users spread out geographically
so needed a well designe site
the Web page itself is not the destination...it's a portal / gateway
used crazyegg – generates heat maps and other visual analytics...interesting...see how much it costs...can googleanalytics do the same thing?
Crazyegg gives day of week usage as well (interesting, but do we care?)
compared online patron behaviour to in-house usage...again, interesting...could have implications to our kiosks....to what to create quick-links
also get time of day data in 30 minute increments...can we get that from ga?
Used other stats (like # of im and email questions) in concert with web stats, to get a full picture of use
evaluating social media use
mobile device will be the world's primary connection to the internet in 2013 (fuel for my request for an iPod touch!)
go where your users are...check!
Basic metrics: unique users, page views, bounce rate, time spent
facebook “insights” interesting...yup, check!
I thought this session would be more about database stats. Not really anything new to me.
Look at facebook.com/insights ...same info as page admin can see.
Todo: research on adding an opac seach box to our FB page...I think there was some chat on the iug list about it...search for it in the clearinghouse and get 'er done!
Kind of interesting that this woman did not talk at all about FB ads...I wonder if she's using them at all?...asked, and mentioned how we have used them with a fab results (ie 400 new like-ers), and she talked about ensuring your target audience is not too narrow
might be useful to propose a SC talk about FB ads for next year?....with Jro...could also do FB coach / our community outreach etc...and how it's relevant to the Library
check out twitalyzer, tweeteffect ...
also interesting that this woman did not mention that you can hook up your FB status with twitter
look for unexplained trends...analyze, text and fix
pull data regularly...focus on your objectives