Meredith Farkas...Organization 2.0
or, you can't get there from here
has heard lots of complaints re web 2.0 projects failing
(link to slides online)...great pics
pressure to be doing what everyone else is...whether or not it's useful to your lib
also techno lust / kid in a candy store
go where your users are, but be useful too!!!
libs will never be cool!...get over it! Accept your nerdiness
free as in kittens NOT free as in beer...needs ongoing mtc / staff time
be wary of being a “lone ranger”....I'll take care of that, don't worry...one person often takes on WAY too much...I need to be aware of that...need to consider grooming a back up person...chat with GLF / JR...maybe a ref tech?
Can't keep putting stuff on the plate without taking anything off
new tech projects get un-sexy after a while
So what's the problem?
Why is there a library 2.0 graveyard on the Web? (note to self...take down the old YAC blog!)
also plan for our 2.0 presence to continue...that's why we need guidelines etc.
Why does it fail?
Not seen as furthering the lib's mission
treated as a pet project
not planned for startegically
once the newness wares off, peeps are less motivated to contribute
staff not given time to work on
Lib 2.0 is a state of mind
keeping up with users
trusting users (radical trust)
aware of emerging tech and opportunities
looking outside the lib world for apps, opportunities, inspiration
eg Nuts about southwest blog (link to it...sw airlines)
know your users
eg anthropologist study of college students' research methods
ACRL published Char Booth survey...look it up and link to it (online)...Meredith will put on her presentation wiki...great ideas of how to survey your users
encourage staff to learn and play
eg read blogs...should be in ALL job descriptions...15 mins a day...for ALL library staff
so you don't get in a rut (prob at TBPL I think...)
ask new staff “What do you see that seems off to you?” (FAB idea!...do it!!!)
new eyes are v. Valuable
integrate 2.0 technology in planning / start planning
treat tech as tools
what do you patrons / staff need?...then find a tool to do it...
need should come before the tool
improve communication with our users
eg Ohio univ libraries business blog (link to it)
highlight our collections
eg with RSS feeds by subjest (univ of Alberta is doing this...link to them)
put links to your collections in wikipedia...to special collections for eg. / and Gateway pics
make services more visible
check out Manchster Lib and Info Services for a good eg (link to it)
improve internal knowledge sharing
eg refchicks blog...could be used more je pense
develop a risk-tolerant culture
and learn from your failures
what's the worse that can happen?
Beware the culture perfect!
Embrace perpetual beta
test everything and continually improve
be agile, don't get attached
you can't keep adding to the plate without taking anything off the plate
great ideas can come from anyone and anywhere (not just CC!!!!!)
Don't step on anyone's passion
people need recognition
give staff time for creative endeavours
need to stop / think / get ideas
Google gives staff 20% of time for this...wow!...50% of best ideas come from this
encourage network building
FB = eRolladex...superfab place to mine expertise
query the hive! (twitter also...)
eg Georga pines project...link to it
make something that works for you if you don't like what you have
work with other libs (eg Evergreen)
first year experience @Maclibraries
could expand to the whole campus
but wouldn't they use FB for that?
Be transparent with patrons
don't just have a comment box, good idea to post them to a blog – positive and negative + replies...like LU librayr posting all comments on a bulletin board, with replies...consider doing this on our new Web site chat with TT
time must be devoted to all of this...
might need to create new jobs, or just shuffle
capitalize on your movers and shakers
assess, assess, assess!!!
social media metrics (look it up...looks like a blog....)
http://meredithfarkas.wetpaint.com slides etc...link to it