Creating Inspiring Services: Going Boldly Into the Present

• Michael Edson, Director, Web Strategy and New Media, Office of the CIO, Smithsonian Institution
• slides on slideshare
  
• "strategy is language that does work"
• the future is going to get stranger and stranger so we need to figure out how to deal with it
• the tool we use to span the gap to the future = strategy
• lots of good books cited ...check 'em out
• "the penguins are real": check out flying penguins video on youtube
• "the present if farm more interesting than people have noticed"
• so what do we do differently to take advantage of this?...
• old learning model: one teacher lots of students...new learning model: learning together...all teachers + students
  
• think of yourself as an extraterrestirial space auditor! ...compares the stated mission of your org with your collective actions...
• do your ACTIONS match your MISSION?
• on ramps and loading docks: "most of the smart people work for someone else"...you need to let them on board / open the doors for a free flow of ideas / engage with your customers...how can you get stuff OUT and IN of your org
• edge to core: "innovation at the edges: a commons in the middle" commons of shared resources
  
• focus on mission: clearly understand the impact you want to have
• place the bet: what world am I living in...what impact does my country/city/org want to have in that world?...what should I DO today?
• think big...start small...move fast