Ottawa House Workshop / Lloyd Smith Solutions
Friday November 14th, 2008
The presenter Aaron Dus is a very smart, very young (under 30), very well traveled dude. He has a masters degree in Anthroplogy, and has studied ethno-stuff, and all sorts of other interesting things, like getting design ideas from nature.
He talked about interpersonal relationships / building context / discovering stories...and translating those things in to information and then in to insight...so you need to understand a community of people, learn from them, then design for them -- design something they need, but that they don't even know they need.
He emphasized that you need to be curious / always questioning...never be comfortable...obsess about everything...in order spot the next big thing.
So...sort of reinforced the feeling I have that I'm always searching for "the answer" re what the peeps want...good that I don't feel like I know, maybe, although that can be frustrating too!
Lots of food for thought.